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PHRMA wins the SHRM Pinnacle Award!

Friday, October 12, 2018   (1 Comments)
Posted by: Mark Robbins
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PHRMA Wins the SHRM Pinnacle Award!

The PHRMA Board and I are so happy to announce that we have won the SHRM Pinnacle Award! Each year, SHRM honors outstanding leadership and professional excellence in the field of HR management through their Pinnacle Awards program. The awards aim to recognize innovative and inspired ways chapters make their workplaces and communities a better place. There are twelve awards given each year and 575 chapters! This is a huge honor and one that could not have happened without the unwavering dedication of your PHRMA board and their extreme passion for truly making PHRMA your go-to place for everything networking, professional development and education! The board listens to your needs and desires and they work tirelessly to help make PHRMA better and better every year. This award is a testament to their hard work! 


Please read below for our program submission:

Cultivating Member Engagement, Retention and New Member Acquisition with Live Streaming and Satellite Locations.  


PHRMA is the premier HR connection to engage, empower and inspire HR and business professionals in the Portland-Metro area to make a difference. During our 2017 strategic planning session, one of our primary objectives was to ‘Expand Program Reach’ to help increase member engagement, retention and grow membership.  Over the years, we have seen a decline in member engagement as our monthly programs and other event attendance has been steadily decreasing. Through surveying members, we found a variety of external factors were contributing to this decrease. One of which being the growth of businesses in the suburbs and the traffic to get to and from the city. In response, we developed an easy, replicable way to live stream our monthly programs to satellite locations across the city.

Overview of initiative:

  •  Supporting SHRM and the local chapter: With the recent update to the self-paced learning requirements for recertification, this new way of providing monthly programs to our members will be imperative to support our members in obtaining their SHRM recertification credits through the local chapter all while still offering members the member-to-member networking they seek through local chapters.
  •  Meeting member’s needs: This initiative is in direct response to feedback from our members about their inability to attend our monthly programs’ location.
  •  Fostering member engagement, retention and acquisition: This initiative has allowed us to engage members’ who normally cannot attend our monthly programs and has led to a 19% increase in our monthly programs! In addition, we have acquired 23% more new members this year compared to last year!

The official award will be presented to Chapter Director, Nikki Schutte and President Elect, Dawn Bergin at next month's SHRM Volunteer Leaders' Summit in Washington D.C.


Kathy A. Stanford says...
Posted Friday, October 12, 2018
Congratulations to PHRMA and special Kudos to Nikki Schutte, Chapter Director! I am very grateful to be a member of this incredible chapter.

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