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SIG: Recruitment & Selection: Recruiting with a Marketing Mindset
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SIG: Recruitment & Selection: Recruiting with a Marketing Mindset

Recruiting with a Marketing Mindset

When: 8/16/18
7:30am - 9:00am
Where: Barran Liebman
601 SW 2nd Ave
Suite 2300
Portland, Oregon  97204
United States
Presenter: Renee Godwin, AKS Engineering & Forestry
Contact: Wendy Kent & Michelle Patton
PHRMA Office: 503-655-6474

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SIG: Recruitment & Selection

Recruiting with a Marketing Mindset

Presented by: Renee Godwin & Connie Hansen


The job market is tight, and everyone is struggling with how to recruit and retain talent. Desperate times require desperate measures, or at least innovative and collaborative measures.  Out-of-the box creative approaches that invite human resources and marketing staff to work together to tackle this market can be a powerful strategy to implement. Too often, these teams work independently and don’t utilize their respective skills and strengths. Join us and hear the story of AKS Engineering & Forestry, a local consulting engineering firm, who has found a way to link human resources with marketing to address recruiting, onboarding, and retention. You will hear from the individuals responsible for human resources and marketing describe their journey, what it took to make it happen, and how their collaboration is positively impacting AKS’ ability to attract, recruit, and retain talent in this robust and challenging job market.

About our Speakers:          


Renee Godwin

Renee is a professional services marketing professional with over 30 years of experience. Creating an outstanding customer experience is at the heart of her focus, whether it is building new client relationships, supporting employee development, or attracting new talent. She is an advocate of making sure every employee understands who the company is and what they do so that they can use their individual networks to grow the business and attract new talent. Renee spent the bulk of her career with a small engineering company that eventually grew to a large multi-state civil engineering company. She then spent four years as a marketing consultant and partner in Godwin Olson. In 2010, she joined AKS Engineering & Forestry to develop and lead their marketing efforts in diversifying the firm’s client base. During this time, the firm has grown from 24 to over 200 employees. She is a past board member and past president of the Oregon Chapter of Society for Marketing Professional Services, and a past board member of Leadership Beaverton.


Connie Hansen

Prior to joining AKS in 2007, Connie’s background included commercial real estate sales, residential construction, and private land development. Her role at AKS has evolved over time to include AP/AR, financials, payroll, insurance, and benefits to currently managing the very efficient Human Resources and Benefits department of one employee: herself!  Connie has completed the Human Resource Management Certification through Portland State’s Center for Executive and Professional Education.

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